The Gaming Giant Hires Popular Battle Royale Developer to Rescue Troubled Action Game Ambitious Title
2K Games has appointed Ben Brinkman from Respawn Entertainment to lead the development team at 31st Union, which is currently crafting the forthcoming over-the-shoulder roguelike extraction-shooter known as Project Ethos.
Management Transition Follows Poor Feedback
The new appointee assumes the role of studio head at 31st Union following the dismissal of former leader Michael Condrey, who was reportedly let go due to Project Ethos' underwhelming unveiling last autumn.
On Wednesday, 2K president a key figure updated team members about this organizational change through an official communication, which highlighted that early feedback sessions had shown the need for a distinct game identity.
The president stated that the developers is now reimagining the project with a renewed approach, aiming to satisfy community desires.
Trend of Strategic Hires
This announcement echoes a similar action taken by the publisher in the summer, when they hired an industry veteran from the Diablo team to contribute to the beloved franchise development group.
Below is the complete message from the president's memo:
Team—
I understand you all just completed your gathering - I trust you’re as excited as I am with the positive developments. Last time I shared you all a message, I stated the following: “I am confident in this team. You all are some of the most driven and innovative creators we have had the pleasure to work with - and we’re looking forward for that relationship to persist.”
Given your hard work and adaptability, particularly over the past twelve months, you consistently demonstrate that.
The gamer responses from last autumn’s the game demo was enlightening. It affirmed the potential of a action-packed game but indicated we still had improvements to make. It highlighted the need for a clearer brand.
The progress is encouraging to see how far you’ve progressed. You accepted the criticism to mind and revamped Project ETHOS with a revitalized goal - one that’s ready to achieve its promise to our players.
The belief in Project ETHOS increases every day. To further the remarkable development you’ve made, I’m excited to welcome Ben Brinkman as the incoming Director of the team. Following several months of talks, Ben comes aboard us on Monday, October 20.
Ben’s leadership and background in the competitive gaming space is extensive, having dedicated the last 15 years developing and leading some of the most well-known franchises in gaming, including the acclaimed shooter, and most recently, Apex Legends.
Let’s together in welcoming him soon. We are all eager to continue observing the progress of the game in the weeks to come.
David
Background of the New Leader
Brinkman presently serves in the position of senior developer and head of production at the renowned studio for their flagship title. He previously worked at major gaming companies in various production roles on the Call of Duty games, and, earlier in his career, had assignments at 2K and Electronic Arts.
Title Details and Concept
The upcoming game was revealed in last year in conjunction with a community playtest. Initially, 31st Union presented the game as a "no-cost, 3rd-person action-packed experience and an thrilling advancement on the category."
"Create your ideal gameplay session—or face defeat—in this engaging over-the-shoulder adventure! Build your hero in live gameplay to fit your unique tactics," the description states. "Challenge the rivals with new abilities, risks, and challenges that evolve every match. Do you withdraw carefully with your valuable rewards? Alternatively take a risk, gamble everything, and hope your squad can earn top ranking? The option is up to you."
The game lacks an official launch window or consoles, but enthusiasts can expect further news as creation continues.